In this episode of the INFUSE webcast, we talk with Stephanie Swinyer, the owner of DemandReach and a marketing expert with over two decades of experience. She discusses her journey leading go-to-market teams and the importance of understanding buyer behavior.
Stephanie explores the relevance of traditional marketing models like the sales funnel and the transformative effects of AI across the industry. She also offers practical advice on using tech to improve communications with buyers and how to manage marketing budgets smartly. Her tips are designed to help marketing leaders drive growth and adapt to a rapidly changing marketplace
Who is this for?
In this episode of the INFUSE webcast, we talk with Stephanie Swinyer, the owner of DemandReach and a marketing expert with over two decades of experience. She discusses her journey leading go-to-market teams and the importance of understanding buyer behavior.
Stephanie explores the relevance of traditional marketing models like the sales funnel and the transformative effects of AI across the industry. She also offers practical advice on using tech to improve communications with buyers and how to manage marketing budgets smartly. Her tips are designed to help marketing leaders drive growth and adapt to a rapidly changing marketplace
Our Expert
Stephanie Swinyer, Principal at DemandReach, boasts over 20 years of experience crafting global brand and demand generation strategies for high-growth B2B tech companies. A builder at heart, she is a proven marketing leader who champions putting the customer at the center to shape and grow brands.
Stephanie has overseen global growth marketing and inside sales teams, driving demand engines in collaboration with Sales. At DemandReach, her clients benefit from repeatable playbooks and campaigns that enhance brand awareness, generate demand, and accelerate their pipeline growth