Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
In this webcast, Skerdi Sino shares a pipeline-first philosophy for paid search and performance marketing. Drawing from his experience scaling Native Teams, he explains why marketing leaders must keep the main thing the main thing: pipeline.

The conversation explores how paid search has evolved from a volume-driven lead generator to an intent-based revenue lever powered by automation, first-party data, and CRM integration. The experts breaks down how to assess whether paid search should lead or support your strategy based on market demand, competitive dynamics, and organizational maturity.

You will hear practical examples of restructuring campaigns around buying stages, shifting optimization to SQL impact, and integrating ABM principles into paid search execution. The expert also examines how to generate demand before it exists, how to accelerate pipeline through strategic retargeting and social proof, and how to measure success using cost per SQL rather than vanity metrics.
  • 1 webcast (33 min)

Our Expert

With 8+ years in Marketing & Sales, Skerdi Sino began his journey in the startup world, running an agency that supported brands like UPS, Essilor & Uniqa in Southern Europe. Today, he leads marketing at Native Teams as a CMO and has been a driving force in advancing the Remote Work movement in the Balkans, organizing The Future is Remote events across 5 countries and serving as President of the Albanian Digital Nomad Association. Recognized as a Growth Startup Mentor with Keiretsu Forum and Endeavor Bulgaria, he has spoken at multiple tier one events and shared his knowledge with a wide audience.